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Free shipping in NL & BE on orders over €50

Made in The Netherlands - World Wide Shipping

Small business & Woman owned company

1000+ retailers world wide trust our products

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REBRANDING: SAME FORMULA - NEW LOOK

We’ve rebranded – not to change who we are, but to reflect how we’ve grown. Step by step, we’re introducing our new look while finishing all existing packaging first. Because pretty curls deserve a fresh design – and the planet deserves thoughtful choices. The picture will change once the item is shipped in the new packaging.

Real People, Real Results

Curly transformations don’t lie – our customers’ before and afters speak for themselves.

It’s not just about following the Curly Girl Method – it’s about knowing what works. We believe in using high-quality, effective ingredients and doing our own research instead of copying what everyone else is doing.

That’s why we avoid coconut oil, argan oil, olive oil, and aloe vera. Because we know what your curls truly need — and what they don’t.

Our Pretty Best Sellers

These items are worldwide the most favorite curly girl approved products

Vegan

Curly Girl Approved

Made in The Netherlands

98% natural ingredients

Loved by our community

Do the hairquiz

Not sure where to start? Take the Hair Quiz and find the perfect routine for your curls. Thousands of curly girls found their perfect match with our Hair Quiz. Yours is waiting – are you ready?

Products by hairtype

Wavy

Wavy hair falls between straight and curly, forming soft “S” shapes from loose (2A) to defined (2C). It needs light moisture, gentle cleansing, and volume-friendly stylers.

Curly

Type 3 curls are springy spirals (3A–3C) that need moisture, definition, and frizz control. They thrive with layered products and consistent care.

Coily

Type 4 hair—tight coils to zig-zags (4A–4C)—is delicate and dry-prone. It needs rich moisture, strength, and protective care for softness and structure.

Positive impact

We care about the world and step by step we want to make the world prettier

Curly Girl Approved Products

DISCOVER THE BENEFITS OF CG PRODUCTS IN OUR WEBSHOP

DISCOVER THE BENEFITS OF CG PRODUCTS IN OUR WEBSHOP

Our collection includes a wide range of curl products for cleansingconditioningstylingtravel, and even curly hair care for kids. The best part? Our entire range is based on the Curly Girl Method, so wherever and whenever you shop, you’re choosing CG-approved curl care.

Our products are free from sulfates, silicones, mineral oils, drying alcohols, and waxes — ingredients that can harm curls.

Instead, we use high concentrations of active ingredients that support and define curls. Think of vitamin Eflaxseedshea butteralmond oil, and more. Our commitment to pure ingredients and CG-approved formulas means that 98% of our products are natural.

You won’t find aloe veracoconut oilargan oil, or olive oil in our formulas either — ingredients often found in other curl products, but which can actually cause frizz or buildup in curly hair.

CURLY GIRL APPROVED PRODUCTS

Shop the ultimate curl care at Pretty Curly Girl!

Welcome to Pretty Curly Girl, your go-to webshop for all things curly hair. We don’t just offer regular curl products — we specialize in CG-approved hair products that follow the Curly Girl Method. That means you’re in the right place if you're looking for high-quality products that nourish your curls and help you achieve healthier, more defined curls.
All our products are carefully formulated, made in the Netherlands, vegan, and cruelty-free. With Pretty Curly Girl, you enjoy natural, Dutch-made CG products that make your curls bounce and shine — naturally.

The best curl care products? You’ll find them right here at Pretty Curly Girl. So what are you waiting for? Go ahead and be a Pretty Curly Girl!

BUILD YOUR OWN CURLY HAIR ROUTINE

BUILD YOUR OWN CURLY HAIR ROUTINE

We’re firm believers in the Curly Girl Method, but if you’re looking to level up your curl game, try mixing and matching products to build your own routine.

We share all our curly hair secrets, because we believe everyone deserves to feel confident in their curls. Our 3-step curl routine helps you get beautiful results quickly and easily.

Combine your curl shampooconditioner for curly hairleave-in conditionercurl cream, and curl gel — especially our bestselling Flaxseed Gel, which is the #1 must-have in our collection.

This way, you create a full routine that cleanses, nourishes, and styles your curls. And to make things even easier, you can shop based on your hair goals.

Need repair and strength? Try our protein products. Need moisture and bounce? Go for our moisture products.

All our products are affordably priced because we believe everyone deserves to love their curls. Want even more value? Check out our bundle sets — curated combinations of products that work together for the best results, at a discounted price.

GIVE THE GIFT OF CURL CARE

GIVE THE GIFT OF CURL CARE

Because our products come in full routines, themed lines, and beautiful curl care gift sets, they make the perfect gift for anyone with curls.

You’re gifting not just hair care, but safe, natural, and effective products that promote long-term curl health.

Whether it’s your mothersisterniecefriend, or colleague — our Pretty Curly Girl products are sure to bring a smile.

BECOME OUR NEW B2B PARTNER

BECOME OUR NEW B2B PARTNER

Pretty Curly Girl is proud to work with nearly 1,000 curly hair salons and retailers, including De Bijenkorf. So when you choose our products, you’re choosing real curl care expertise.

Interested in using or reselling our CG-approved curl products? Contact us today and become a Pretty Curly Girl B2B partner.

WHY PRETTY CURLY GIRL?

WHY PRETTY CURLY GIRL?

CG-hair products
CG-approved
 formulas
Vegan & cruelty-free
98% natural ingredients
Made in the Netherlands
Worldwide shipping
Order before 22:00 – shipped the same day
Free shipping on orders over €50 (NL & BE)
Trusted by Curly
Hairdressers world wide